Built on purpose. Celebrated together.

Our 49th Foundation Day Carnival was a celebration of the people who have shaped United Group’s journey over the past 49 years. More than an event, it was a reflection of our shared values, enduring relationships, and the collective spirit that continues to drive our success.

Filled with laughter, friendly competition, music, and meaningful moments, the carnival brought colleagues together beyond the workplace to celebrate the bonds that unite us. Every smile, every cheer, and every shared experience served as a reminder that our greatest strength lies in our people and the culture we have built together.

United in spirit. Driven by teamwork.

The Foundation Cup was one of the highlights of our United carnival, bringing together colleagues from across United Group for a spirited and friendly football tournament. More than a competition, it was a celebration of teamwork, sportsmanship, and the strong sense of unity that defines our organization.

On the field, every pass, every goal, and every cheer reflected the same values that guide us every day, collaboration, determination, and mutual respect. The tournament fostered meaningful connections beyond the workplace, creating an atmosphere where colleagues came together as teammates, supporters, and friends.

Built on purpose. Strengthened by trust. Inspired by progress.

For 49 years, United Group has been driven by a commitment to creating lasting value for people, communities, and the nation. What began as a vision has grown into a legacy shaped by resilience, innovation, and the unwavering trust of our stakeholders. Every milestone we have achieved reflects the dedication of our employees, the confidence of our customers and partners, and the shared purpose that continues to unite us.

Our 49th Foundation Day was more than a celebration of another year, it was a tribute to the people who have been at the heart of our journey. Together, we reflected on the progress we have made, celebrated the relationships that have strengthened us, and reaffirmed our commitment to building a better tomorrow.

The Brand Community Meeting brought together representatives from all brand teams for a vibrant, idea-charged exchange where collaboration took center stage.

The session included a lively employee engagement activity that sparked interaction and strengthened team bonding. Teams also explored meaningful collaboration opportunities, sharing ideas on how to align more closely for upcoming campaigns and future initiatives, building a stronger, more connected creative ecosystem.

True progress is only possible when every voice is empowered and every contribution is valued.

To mark International Women’s Day, we gathered at the office to celebrate the remarkable women who drive our success every day. Through small tokens of appreciation and shared reflections, we reaffirmed our deep-seated commitment to equality and empowerment. It was a moment to pause and recognize that our growth as a company is inseparable from the talent and dedication of the women who lead, inspire, and shape our future.

Our greatest strength is the collective brilliance of the people who bring our diverse portfolio to life.

On February 26, 2026, our brand heads gathered to align on a shared vision for the year ahead. Through an open exchange of future plans and strategic goals, we reinforced our commitment to collective growth, ensuring that as we expand, we remain rooted in the purposeful standards and refined quality that define us.

The Head Office of United Group came alive with the colors and flavors of winter, celebrating our annual winter festival পিঠার গল্প, পর্ব ২: শীত. Colleagues draped in traditional wear came together to celebrate the togetherness that binds us all.

Rooted in who we are. Inspired by where we can go.

This year, the 6th edition of Uniting Dreams photography contest, captured Roots & Wings – personal stories, shared values, and the freedom to imagine beyond.
Thank you to everyone who shared their vision. Together, we honor where we come from, and how far we can go.

United Group marked its 48th Foundation Day with a heartfelt Long Service Award ceremony at the Head Office, celebrating the people who have stood at the heart of its journey. The event honored colleagues whose years of dedication and loyalty have helped shape the Group’s growth, success, and culture of unity. It was more than an award ceremony—it was a moment of gratitude and reflection, recognizing the enduring contributions of those who continue to inspire and carry the United spirit forward.

Strengthening Collaboration, Shaping Our Shared Vision

In April 2025, United Group hosted its Brand Community Meeting at Chef’s Table Courtside, bringing together teams from across all Strategic Business Units. The gathering served as a collaborative forum to align strategies, exchange perspectives, and explore upcoming campaigns.

More than just a meeting, it was an opportunity to reinforce our collective purpose — building synergy across diverse business concerns while driving growth, nurturing innovation, and shaping a unified brand identity that reflects the strength of United Group.